Colorado-based EarthRoamer makes the ultimate luxury campers. Their two models, the LTi and the HD, start at $490,000 and $1.7 million, respectively.
There’s a van company here literally called Storyteller. “Live A Story You Won’t Have to Exaggerate,” reads an ad for BFGoodrich Tires in the Overland Sourcebook , which depicts a smiling lady climbing down a ladder from her Jeep’s rooftop tent, a fire going nearby, mountains in the distance. What’s being sold is the narrativizing of one’s life, the monetization of your journey of course being the ultimate goal. Back at the campground I chat up Johnny, the owner of a vehicle air-conditioning company he’s here to promote. In a trucker hat and overalls, he cracks jokes with friends and employees as he cooks T-bone steaks out front of his brand-new EarthRoamer (which starts at $490,000—before add-ons). “Literally picked it up on the way here, bro,” he tells me. He’s got no interest in heading into the actual expo, it seems; he’s mostly just here to get content for his YouTube Channel. Nearby is Nate, a thirtysomething Latino dude from Houston. He gunned it out here with his two uncl...